Demographics and Psychographics

 1. Age , Gender , Education , Workplace

2. It helps you unlock new insights about your target audience to map new opportunities.

3. The Aspirer , The Reformer , The Explorer , The Succeeder , The Resigned , The Struggler , The Mainstream.

  •  The Aspirer - Driven by others perceptions rather by their own values.
  • The Reformer - 

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